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Staff & recruitment

5 tips for finding (and keeping) the right employees

By January 28, 2019 No Comments
People doing fist bumps

People doing fist bumpsFor your business to be a success, you need the right people working for it. Without great employees, you can’t expect to have a great business. But finding the right talent isn’t a simple task. If you’re a small business owner with few resources and time, it can be especially difficult.

To give you a bit of guidance, we’ve put together five tips for finding (and keeping) the right employees so you can grow your business.

Finding the right employees

1) Work out exactly what you’re looking for

Hiring a new member of staff can be an expensive, time-consuming affair. What’s more, once that new person joins your company, they can have a profound effect on its success – for better or for worse! So it’s important to work out exactly what it is you’re looking for before you start advertising the role.

Break down the tasks you’ll need that new staff member to do, and what skills and qualifications they’ll need. But try to be realistic. Ask for too much and you might end up getting no applications at all! Ask for too little, and you might not end up with the best applicants.

2) Put yourself in the applicants’ shoes

When you first sit down to write your job ad, you’re probably going to write it purely from your own perspective. But to get the best people, you should try to put yourself in the shoes of the people who will be reading your ad. Try to think about what’s important to them, and about how you portray your business.

No one’s going to apply for a job that sounds off-putting, or work for a company that doesn’t sound like a nice place. A good tactic is to ask someone else to read your job ad and be honest with you about how it reads.

3) Set the right compensation and benefits package

It’s a bit of a cliché but it’s true – you get what you pay for you. If you want really good people, you have to be prepared to pay for them, whether that’s with a decent salary or a generous benefits package as well.

Obviously, if your budgets are tight, you won’t be able to afford to offer too much. But it’s important to look at what other people are offering. Have a look at similar jobs in the same area to give you an idea of the competition. If what you’re offering is well below what’s being offered for the other jobs, you’re going to struggle to get decent applicants.

(It’s worth mentioning here that Boost Capital can help you by providing additional funding to hire new staff. Check if you’re eligible for a business loan and apply online here.)

4) Advertise in the right places

You know exactly who you’re looking for and you’ve come up with an enticing package. But that’s no good if you’re not reaching the right people. There are many places you can advertise your job, including general job sites like Reed or Indeed, or even social media. Finding the right place will depend a lot on the industry you’re in and the type of candidates you’re after.

Some industries will have more specialised recruitment channels – for example, Caterer.com is a popular website for people looking for hospitality jobs. If you’re looking for younger talent, social media is a great way to reach them – especially with promoted Facebook ads, where you can target people based on their location, age and interests.

Other options available to you are employee referral programmes, where you incentivise your current staff to recommend your company to their friends and family, or even hiring a recruiter.

Keeping the right employees

5) Make them feel valued

You might think that the best way to keep good staff is to pay them a lot of money, but that’s not necessarily the case. It’s important, of course, but don’t forget how vital it is that the people who work for your business feel valued and like they’re part of a team. No one wants to work for a company that doesn’t see their worth.

Not only is a member of staff who feels valued more likely to stay, they’re also more likely to go above and beyond for your business. That comes down to the work they do as well as their own personal development and progression. They’ll also be more likely to recommend your company to others, which can be a huge help when you’re looking for more people to join your company.

Employing staff for the first time

If you’re looking for your first member of staff, there’s some important information you’ll need to bear in mind.

Dom Stapleton

Dom joined our marketing team last year. He has over 10 years of experience in SEO and social media, and also runs a (very) small business in his free time.

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Dom Stapleton

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