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Marketing Resources

A guide to digital marketing channels

With digital technology advancing at an unprecedented rate, there are now more ways than ever for businesses of all shapes and sizes to maximise their brand exposure in the digital world.

Allowing companies to connect and engage with their target market 24 hours a day, 7 days a week, digital marketing channels are now considered to be one of the most powerful communication tools for maximising conversion rates, increasing sales, and earning the trust of customers.

If your business hasn’t already recognised the many benefits that come hand in hand with digital marketing channels, you risk being left behind. It’s likely your competition are already exploring how they can use digital marketing channels and secure an easy advantage.

We’ve created a helpful guide outlining some of the most effective digital marketing channels and when to use them.

Email Marketing

Very few businesses do not have access to email. In fact, checking and responding to emails has become an important part of our day, especially when it comes to generating leads and responding to customer queries.

With this in mind, email marketing is now considered a great way to reach out to your target market and promote new offers, incentives and product lines.

However, as a general rule of thumb, quality over quantity is the way to go when it comes to email marketing: we recommend building a clearly defined email list of your potential customers and creating a variety of engaging content to guide them through your sales funnel. With the right assets, you can create a campaign to move them from early stage through to conversion.

Social Media Marketing

The power of social media should certainly not be underestimated or ignored. Providing the perfect opportunity to connect and engage with your target market, social media marketing is one of the best ways to increase brand awareness and spark conversation with your customers.

There are a number of different social media platforms available, but amongst the most popular are Twitter, Facebook, Pinterest, Instagram, and Linkedin. We’ve created a blog post to help you get started on Twitter and also an advice blog on the risks in social media to help avoid any catastrophic mistakes!

The vast majority of businesses ensure that they have an active presence across all social media platforms however, there are certain platforms that are better suited to certain industries.

You should use all relevant social media platforms daily to share interesting facts about your business, promote your products, increase your brand following and share promotions. Another thing to consider on social media is the power of pictures and how they can become a powerful tool to assist in marketing.

 SEO

If you have a website, it’s vital that you invest in SEO (Search Engine Optimisation), which involves using a number of strategies to increase the visibility of your website!

The ultimate goal for any business with an online presence in the digital world is to rank as high as possible on search engines results pages, and this is exactly what SEO can do. By focusing on page optimisation, keyword research, link building and content optimisation, SEO works to boost the authority of your website to help you to rank higher and appear more often!

After all, there is no point in having an all singing, all-dancing website if no one is able to see it right? For some tips on doing SEO right, read our Do’s and Don’ts blog.

Video Marketing

Thanks to significant advances in technology, the creation of visually engaging content to connect and engage with your target market has never been easier!

Video marketing is not only a proven way to increase engagement, but it is also a great tool to drive traffic to your website, increase conversion rates and maximise sales. Businesses across a variety of sectors are already benefiting from a healthy return on investment after recognising the benefits of video marketing.

With experts predicting that by the end of the year 75% of all internet traffic will be generated by video, now is the perfect time to add a new and exciting dimension to your digital marketing campaign.

Video content can be shared across a number of different channels including on your website and social media platforms.

Paid Advertising

Paid Advertising is another tactic used by a huge variety of businesses to reach their targeted audiences, improve traffic, increase followers and optimise conversion rates.

There are three different types of paid advertising: Pay Per Click, Display Advertising and Social Media Paid Marketing. Each works in a different way, so understanding the advantages of each channel and how they might support your business goals is essential.

Pay Per Click, or PPC, targets keywords in searches from search engines like Google, allowing you to target your customers once they’ve already demonstrated intent to buy. A well run PPC campaign will capture your customers at their most interested, directing them to your site at the moment they decide they’re ready to buy.

Paid social takes a different approach and leverages the wealth of information available to businesses through social media. Sites like Facebook store vast amounts of demographic information such as age, gender and interests and their ad platform allows you to clearly define the type of person you’d like to advertise to. Campaigns like these reward knowledge of your audience: the better you know them, the better your campaigns will perform.

Display advertising allows you to serve large volumes of ads across the internet at a relatively low cost. It has the advantage of being able to proactively target your customers wherever they may be on the web and presents an excellent opportunity to introduce new customers to your brand and pull them into your sales funnel.

Conclusion

The connection we have with the digital world is showing no signs of slowing down.

With this in mind, it certainly pays to recognise the significant role digital marketing channels play in helping businesses of all shapes and sizes to expand their reach, optimise sales and connect and engage with a worldwide audience.

Digital channels are now considered one of the most cost-effective marketing tools, especially if you’re just starting out in the world of business, and looking to connect with your target market. For more information on how to get started growing your business with the help of technology or boosting your skills in digital marketing read our blogs.

Here at Boost Capital, we champion small businesses, helping SMEs to grow their businesses and achieve their goals. For more information on Boost Capital Business Loans, or if you have any  further questions, please visit our FAQ page  or give us a call us on: 0800 138 9080

We hope you have found this guide helpful!

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